Why invest in Tourism & Hospitality?
Liberia’s tourism sector possesses unique and competitive assets that remain largely untapped. The country is endowed with a rich culture and a wide variety of natural beauty ranging from plains to spectacular white-sand beaches to rainforest. Liberia enjoys three main touristic features: costal and marine sites, natural sites/features and cultural and historical sites.
The potential for Liberia’s tourism sector is massive. Liberia’s natural attractions include two natural forest reserves, wetlands and mangroves, and biological and landscape diversity. Liberia is endowed with approximately 42% of the Upper Guinea Forest of West Africa, rich in endemic flora and fauna. There are two upper Guinea biodiversity hotspots: East Nimba Natural Reserve and the Sapo National Park. Both are home to rare birds, and high diversity of mammals such as elephants, monkeys, antelopes and Liberia’s national symbol, the Pigmy Hippopotamus. All sorts of touristic services can be tapped around these natural sites, such as ecotourism activities, e.g. birds watching, and rural tourism activities, e.g. village tours.
The Ministry of Information, Cultural Affairs and Tourism, has developed a Liberia National Tourism Strategy (NTS) to serve as a road Map for the development of tourism in Liberia. The National Tourism Strategy represents the consensus of a wide consultative process in the tourism industry, both Public and Private Stakeholders. This Strategy provides a framework for the mobilization of resources in order to realize long-term national objectives. As articulated in the Liberia National Development Plan of Vision 2030, which are; sustained economic growth, employment creation, poverty reduction, reduced inequalities in income, gender and between regions and the promotion of economic empowerment.
The NTS covers several aspects of the economy, environment and society as a whole. More precisely, with the level of Terrorist activities carry out in the World today, we were cognizant that, tourists are temporary residents in communities and as such share benefits and services provided by all divisions of government. Both tourists and nationals want security, good roads, efficient transport services, comfortable accommodation, hygienic restaurants, good value shopping, entertainment, efficient tele-communication services and access to health services in the event of indisposition.
The Government of Liberia is seeking partnerships with local, regional and international leisure service providers to see the potential in its tourism and hospitality sector.
There is a large market opportunity
Liberia has 560 kilometers of pristine coastline, perfect for hotels and resorts that is virtually untouched, another window of opportunity for investment in this virgin territory. With more travelers looking for eco tourist destinations, Liberia’s unspoiled virgin rainforests (the last of its kind in West Africa) wetlands, lakes, hills, mountains, waterfalls, lagoons and deltas, that set Liberia apart, will leave nature lovers marveling.
Providence Island - The Door of Return: Located in the heart of Monrovia, is the landing site for freed emancipated slaves that settled in what would become Africa’s first republic - Liberia. Ideal investment for an amusement park.
Robertsport – located in Grand Cape Mount County is home to some amazing investment opportunities. It is a coastal town with elaborate mountains, beautiful beaches and lakes and home to the once famous Hotel Victoria.
Lake Piso – situated in the Western cluster of the Country, Grand Cape Mount County, Lake Piso is the country’s largest and most serene lake, which enables amazing artisanal fishing for commercial purposes. This lake stretches wide into the Atlantic Ocean, and can be viewed from the top of the Cape in Robertsport.
Hotel Victoria - A distance view of the once famous Hotel Victoria, located on the shores of the Atlantic Ocean in Grand Cape Mount County. Its natural beauty drew lots of tourists to this part of the Country and generated profitable revenue.
Kpatawee Waterfall - Rated by many visitors as the most dramatic and green waterfalls located in any forest. This waterfall has been tagged as a biodiversity hotspot and major tourism asset by the Liberian government.
The Nimba Mountain Range - is the largest portion of the Upper Guinea rainforest and extends from Liberia into neighboring Guinea. Home to the world’s largest butterfly (African Giant Swallowtail) and the nearly extinct (Nimba Otter Shrew, a toad found only in Liberia), the ENNR is an environmentalist dream come true. With a beautiful blue lake in the midst of the mountain and a misty dew that covers the entire range at certain hours in the day, this place has major advantages for tourism investors.
East Nimba Nature Reserve – Is Liberia’s largest biodiversity hotspot and is on course to be named a world heritage site.
SAPO National Park - The renovation and rehabilitation of the Sapo National Park; situated in the Southeastern part of the Country, precisely Sinoe County, where wildlife preservation has been the basis for the establishment of the area, is home to the Pigmy Hippopotamus, Liberia’s national symbol. As a result of the civil conflict, this area was abandoned and the roads leading to the park is in disrepair. Investment in SAPO National Park has the potential to generate great returns in the travel and tourism industry, which generated $7.7 trillion (10% of global GDP) in 2015.
Liberia National Symbol - Pigmy Hippopotamus
Hotel Africa – located in Virginia, Montserrado County
The construction of the Ducor Intercontinental Hotel, Hotel Victoria, Hotel Africa and the Presidential Villas for the 1979 O.A.U. Summit of African leaders, were among Government initiatives to develop the hospitality industry.
Hospitality and Accommodation
Liberia has several hotels, motels and guest houses to accommodate the many investors, visitors and tourists who come to Liberia for various reasons. There is also a plan to rehabilitate Hotel Africa and Old Ducor Palace.